Summary of Messages

A credible communicator is at least one of the following qualities:

• trustworthiness
• relatable to audience
• attractiveness
• credibility

Emma Stone has attractiveness and relatability to a female young adult audience, while Regis Philbin has trustworthiness and credibility. 


The fear-inducing message works because it has a fear inducing message, followed by a step by step sollution to the problem. Bolded text is the fear inducing message, underlined text is the solution. 

If you continue tanning without applying spf 30 or higher, you significantly increase your risk of becoming another one of the two million people to develop a skin cancer who could have easily prevented it. That’s two million cases, with weeks and weeks of intense treatment that could have been prevented by taking five minutes to apply sunscreen. Block the sun and its harmful UV rays by applying sun tan Lotion 15 minutes prior to going outside to significantly reduce the risk of developing a preventable cancer.


The simple message with distractors is good because it is a simple cartoon image that appears not too serious, but carries a very clear message..fake bake and get cancer. 


The complex two-sided message is also effective because it offers an unbais opinion to the situation.  It is less likely for an audience to believe information if it is not one sided. 

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Two-sided message

Experts say that by applying sunscreen with a spf of 30 or higher, 15 minutes prior to exposure from the sun, and re-applying sun screen approximately every two hours or after swimming or sweating heavily, this decreases the risk of developing a preventable skin cancer.

Some say the idea that sunscreen prevents cancer is a myth. It’s a myth promoted by a profit-seeking tag-team effort between the cancer industry and the sunscreen industry. The sunscreen industry makes money by selling lotion products that actually contain cancer-causing chemicals. It then donates a portion of that money to the cancer industry through non-profit groups like the American Cancer Society which, in turn, run heart-breaking public service ads urging people to use sunscreen to “prevent cancer.”

In recent year's experts have listened and discussed this radical complaint and found no chemicals were used that increased the risk of cancer, however, most sun lotions didn't protect from UVA rays, only UVB rays, which are much less harmful.  Now most lotions have both UVA and UVB protection. 

Message with distractors

this little humous comic demonstrates a message with distractors.  The bright colorful image looks harmless enough, but the message it conveys is very urgent and clear to its audience. 

Fear-inducing message

If you continue tanning without applying spf 30 or higher, you significantly increase your risk of becoming another one of the two million people to develop a skin cancer who could have easily prevented it. That’s two million cases, with weeks and weeks of intense treatment that could have been prevented by taking five minutes to apply sunscreen. Block the sun and its harmful UV rays by applying sun tan Lotion 15 minutes prior to going outside to significantly reduce the risk of developing a preventable cancer.

Credible Communicator: Trustworthiness

Regis Philbin, this beloved talk and game show host was diagnosed had two skin cancer lumps removed through two separate procedures called Mohs surgery (also known as chemosurgery). The first lump was a sqaumous-cell cancer that had to be removed from his hand. The second was more serious and on his face. Philbin is yet another in a list of famous people with skin cancer who survived it.

His testemony would make the older generations more aware of seeking treatment for skin cancer, and would be an encouraging spokesperson to younger generations about how to protect your skin and tan responsibly. 

Credible Communicator: Relateable

Emma Stone is one of Hollywood's Young Rising Stars.  Her attractiveness and relateable personality make her a great canidate for a spokesperson.  She happens to have fair skin and would probably advocate for safe tanning and skin protection.